Watch out Paddington… The EU is coming for your grub! Brussels plans to rename jam as marmalade, while the bitter orange preserve will become ‘citrus marmalade’

Watch out Paddington… The EU is coming for your grub! Brussels plans to rename jam as marmalade, while the bitter orange preserve will become ‘citrus marmalade’

Be careful Paddington… The EU is coming to your grub! Brussels plans to rename jam as marmalade, whereas the bitter orange protect will turn out to be ‘citrus marmalade’

  • The EU Fee is proposing that jam must be labelled as marmalade
  • Ministers are dealing with a choice on whether or not to observe Brussels or dodge adjustments 

It is sufficient to make Paddington drop his marmalade sandwich.

For the bear’s favorite filling may quickly be renamed, due to EU bureaucrats.

The European Fee is revising its ‘breakfast directives’ and proposing that, for the primary time, jam must be labelled as marmalade. In the meantime, marmalade must be renamed ‘citrus marmalade’.

Ministers at the moment are dealing with a sticky determination on whether or not to observe Brussels or dodge the reforms.

The Fee’s proposals mirror nationwide practices throughout the EU the place jam is known as marmellata in Italian, marmelade in German, and mermelada in Spanish. Underneath the Windsor Framework, agreed by Rishi Sunak and the EU in February, the reforms would apply to items produced in Northern Eire.

The European Fee is revising its ‘breakfast directives’ and proposing that, for the primary time, jam must be labelled as marmalade

The bear’s favorite filling may quickly be renamed, due to EU bureaucrats

The adjustments would additionally see the minimal fruit content material of jams elevated from 35 per cent to 45 per cent.

Meals minister Mark Spencer instructed the Commons European scrutiny committee that the adjustments could be complicated for British customers – however didn’t rule it out. He stated: ‘The Authorities wants to analyze additional and focus on with stakeholders, notably these companies that can be affected.

‘This may embody consideration of whether or not it’s in the perfect curiosity of the UK to think about comparable adjustments.’ Sammy Wilson, a Democratic Unionist Celebration MP, instructed the Belfast Telegraph: ‘That is only a good instance of the sort of insanity we anticipated to be free from once we left the European Union.’ Final monetary 12 months, Britain exported about 10.6 million kilograms of jam valued at about £32million, in line with HMRC.

Food minister Mark Spencer told the Commons European scrutiny committee that the changes would be confusing for British consumers

Meals minister Mark Spencer instructed the Commons European scrutiny committee that the adjustments could be complicated for British customers

The proposals additionally embody a brand new ‘decreased sugar fruit juice’ class. This may require a minimal 30 per cent lower in sugar content material in contrast with the common model.

Mr Spencer stated he considers the brand new fruit juice class to be ‘most vital change’.

He added: ‘Encouraging the manufacturing of jams with larger fruit content material is broadly in step with earlier UK proposed measures to scale back the sugar content material of jam in step with lowering sugar consumption.’

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