TikTok and Common Music Group are within the remaining hours of an epic standoff that may see all of the label’s music faraway from the world’s largest app … and neither aspect is budging.
UMG let off a prolonged assertion on Tuesday defending their stance on their waning contract — which is about to run out at midnight — accusing TikTok of sitting again and getting filthy wealthy off their product with out “paying its fair proportion.”
That is why they’re now taking the place of yanking their artists’ music off the platform … mainly, they really feel TikTok must pay additional cash to license their tunes.
Common additionally argued they’ve utilized each potential countermeasure accessible to make sure their artists are shielded from AI impersonation and on-line safety … one thing they are saying TikTok has did not do for the music business and its followers total.
The Huge 3 label has an enormous roster … Taylor Swift, Drake, Nicki Minaj, Ariana Grande, Unhealthy Bunny, Ice Spice, Rosalía — and dozens of different famous person names will quickly be affected, however UMG says they’ve a higher duty to uphold.
TikTok snapped again at UMG, pinpointing the problem on basic company GREED … they accused UMG of spinning a “false narrative” and famous they’ve wholesome ‘artist-first’ agreements with each different label and writer.
UMG has been monitoring its books carefully … earlier in January, Selection reported that UMG was making ready to fireplace a whole bunch of staff — primarily concentrating on the recorded music division. So, on its face, it seems they’re tightening their belt on all fronts.
Russ, the rapper, has been talking out on business politics since going absolutely impartial a few years in the past and he is weighing in right here as effectively … saying each events have an excessive amount of stake within the sport to drop the ball at midnight. He thinks UMG’s campaign to guard the artists is solely code language to appease their very own backside line.
Each side ought to act quick, or danger Swifties and Munchkins quickly utilizing TikTok for a unique cause … to submit their meltdowns and tantrums for lack of Tay Tay’s music.