Disney’s Encanto Tops Thanksgiving Weekend Box Office With $40 Million

Disney Animations 60th film, Encanto has earned $40 million in theaters over the Thanksgiving weekend, beating out House of Gucci to the top spot.

Disneys Encanto has earned $40 million at the box office over the Thanksgiving weekend. Encanto is Disney Animations 60th film and tells the story of The Madrigals, a family who live in the mountains of Colombia in a magical place called Encanto. Every child who lives there has been blessed with extraordinary powers, all except Mirabel, who must fight to protect the magic of Encanto while struggling with her lack of powers.

The film was helmed by two of the minds behind Zootopia, Byron Howard and Jared Bush. The pair also worked with Hamiltons Lin Manuel Miranda, who has crafted the soundtrack for Encanto, with Miranda recently revealing how he found it challenging to create meaningful musical moments for the film due to the size of the cast and the number of characters that are integral to the overall story. The animated feature boasts a stacked voice cast that includes the likes of Stephanie Beatriz, Diane Guerrero, Wilmer Valderrama, and John Leguizamo.

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Having just released this past week, Encanto has had an impressive opening weekend, topping the Thanksgiving box office. According to ComicBook, Encanto 2021 Movie opened to $40.3 million this weekend, after earning an initial $7.5 million on its opening day on Wednesday and $28.7 million within its first three days in theaters. Disneys latest hit beat out Ridley Scotts House of Gucci to the top spot, as well as Ghostbusters: Afterlife which entered its second week at the box office.

Disney rarely disappoints when it comes to theater footfall, and Encanto is certainly no exception, especially when one considers the overall impact that COVID-19 has had on theatrical releases thus far. The studios beloved animated features have nabbed the Thanksgiving top spot time and time again over the years, with the holiday weekend proving to be the perfect time for families to get together and venture out to theaters. While the film will continue its theatrical run for a 30-day window, fans will then be able to catch Encanto for free on Disney+ starting December 24.

There is no denying that Disney has truly perfected the formula when it comes to creating the ultimate family-friendly hit. Bringing back Miranda, following the success of 2016s Moana for which he also crafted the soundtrack, could prove to be the perfect addition to these heartwarming and wholesome flicks. The success of Encantos opening weekend may have been expected for the Walt Disney Company, but it will certainly be interesting to see how the film continues to perform over the coming weeks.


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The latest Disney movie, Encanto, is another in a long line of Disney and Pixar movies to utilize a twist villain, but the way it handles that twist is a vast improvement on its predecessors. While having a twist villain isn’t unique to Disney, they’ve used the idea enough times, especially in recent years, for it to be seen as a specific cliche of theirs. Encanto does it as well, but the way it handles it changes the basic formula enough to make it stand out.

Many Disney and Pixar movies have employed a villain twist in their stories where someone who is initially portrayed as a friend of the main characters is suddenly revealed to be the main antagonist near the end of the movie, sometimes with a red herring for a large part of the story included. Many people have come to criticize Disney and Pixar for how often they use twist villains in their stories, especially with how often it’s been used in their more modern movies such as Zootopia, Big Hero 6, Coco, Incredibles 2, and both Frozen and Frozen 2; there were older movies to use the twist such as Toy Story 2 and Atlantis: The Lost Empire, but it was the newer ones that cemented it as a problem for people. The constant use of the twist villain cliche has made many of their movies come across as predictable and uninspired. Since the twist doesn’t come out until the end of the movie, there’s often very little time spent allowing the villain, both the twist villain and original red herring, to come across as anything more than an unsympathetic jerk.