Two years since the announcement of Zack Snyder’s Justice League, the #RestoreTheSnyderVerse fan movement offers a SnyderVerse tool for Warner Bros. Discovery to potentially leverage. Following the long push for the Justice League Snyder Cut, its 2021 release was officially announced on May 20, 2020 during a Snyder-hosted watch party for Man of Steel. The eventual release of the film in March 2021 would soon be followed by ongoing calls for Snyder’s intended Justice League sequels to be greenlit. These calls, using the #RestoreTheSnyderVerse hashtag, have come out of a combination of the Snyder Cut’s cliffhanger ending teasing the invasion of Darkseid (Ray Porter) and Snyder’s general outline for Justice League 2 and Justice League 3 being made public. Additionally, interest in connected projects such as David Ayer’s cut of Suicide Squad, Ben Affleck’s unmade Batman film, the Deathstroke origin movie, and the Ryan Choi Atom movie have also been enveloped in the push for the return of the SnyderVerse.
Warner Bros. merger with Discovery, the calls for Snyder’s story to be finished is, in itself, an asset that the studio could actually implement to its advantage. To be clear, there’d be much planning and structural logistics to actually make Snyder’s Justice League sequels happen. Nonetheless, the passion from the small but loyal SnyderVerse fanbase does a great deal of marketing heavy lifting for Warner Bros. Discovery.
Justice League’s Snyder Cut Created New Campaigns & Trends, While a variety of methods were used by fans in the calls for the Snyder Cut’s release, social media was the key. The hashtag #ReleaseTheSnyderCut was seen all over social media platforms, with the 2019 Justice League anniversary trending campaign on November 17 of that year being instrumental in the Snyder Cut crossing the finishing line. Since then, the same approach has simply been applied to #RestoreTheSnyderVerse and its other connected hashtags.
WB Can Use Justice League “Holidays” To Help Restore The SnyderVerse, The frequency of the #RestoreTheSnyderVerse hashtag trending, while ubiquitous throughout the calendar year, tends to be particularly prominent on predictable dates. It reveals a rather unique trait about the fanbase behind it; the Snyder Cut/SnyderVerse fandom has, for lack of a better term, “holidays” corresponding to important dates in Snyder’s filmography and the path to the Snyder Cut’s release on HBO Max. Examples include, but are not limited to, March 18 (the release date of Zack Snyder Justice League), the Snyder Cut’s May 20 announcement, and November 17th as the original release date of Justice League and the date of its most important social media trend, among numerous others.
The SnyderVerse Marketing Trick Can Fit WB’s New DC Vision, A key aspect of Snyder’s Justice League sequels being pulled out of stasis lies in making their implementation work in a way that coexists with other DCEU movies on the way. There’s little to be concerned about with respect to Matt Reeves’ The Batman franchise, as every effort has already been made to position it as an independent entity among DC movies. While simply exercising the DC Multiverse clause is another tool at WB Discovery’s disposal, particularly with respect to the Multiverse events of The Flash, the overhaul of DC films reportedly underway after the WB-Discovery merger could also be an avenue to streamline the process.
The SnyderVerse Is Still A Challenge, It should be emphasized that resurrecting the discarded SnyderVerse movies would be a process rather than a singular event. Departed cast members would need to be convinced to return, Snyder’s own present work with his various Netflix projects like Rebel Moon would need to be worked around, and a general schedule would need to be worked out. The Snyder Cut had already done the work that the rest of the SnyderVerse lacks, merely requiring completion rather than traditional greenlighting, which means the latter would need of a great deal more organization. Making the return of Snyder’s Justice League arc a reality has challenges that cannot be overlooked. By the same token, virtually nothing about the situation of the Snyder Cut and its planned sequels and spinoffs has a truly comparable film industry precedent or parallel, to the point of the Snyder Cut being an inescapable phenomenon. That especially includes the drive of the fanbase that helped make Zack Snyder’s Justice League a reality. In Warner Bros. Discovery’s overhaul of DC movies, harnessing that energy in a way that mutually benefits them and answers the #RestoreTheSnyderVerse calls could do a great deal in terms of the studio’s DCEU marketing.