With so much information on the net regarding Internet marketing, identifying the best approach is difficult. Following is a discussion of the timing issues you should keep in mind. Information on web marketing is a dime a dozen. Reports and studies often find things we all already know if we use our common sense. In general, more people are using the Internet to find services and products, the volume of sales is increasing each year, and people are nervous about identity theft. Wow, what a surprise. Let’s take a look at topic you can actually benefit from.
While the Internet is available and used 24 hours a day, 365 days a year, buying trends do not encompass this vast time period. Instead, they are specific to particular periods of the week and year. In general, people are far more likely to take action on a site during the work week and during work hours. When they search for something during this period, they are already motivated to purchase. On weekends or holidays, sale conversion rates will drop as people are more likely to be blowing time just browsing around the Internet.
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So, how can you use this information to your benefit? Your communications with clients should be oriented to occur during the week, preferably on a Monday or Tuesday. Your marketing materials should also be oriented to offer incentives for limited time periods, typically one or two days from Monday through Thursday.
Finally, you should be sending out email newsletters on Monday evenings, so your prospects can read it when they come to work Tuesday morning. The hassles of Monday should be over, which will make them more receptive. These guidelines apply throughout the year with one exception.
The holiday season on the Internet runs from early November through the end of the third week of December. If you sell products or services that can be tied into the holiday season, you can’t help but make a bundle during this period.
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Prospects are highly motivated to buy and you need to get in front of them. Email communication should be sent every three days beginning in early November. The first Monday after the Thanksgiving weekend is a huge online sales day. From that point forward, you should be sending different email communications to prospects and former clients on a daily basis. This is your golden time, so get in front of your clients. There are billions of different aspects of Internet marketing discussed and debated on a daily basis. Take into account timing issues and you can will see an upward trend in your revenues.
Innovative Sites Provide Opportunities For Knowledge Creation And Sharing
If you’ve ever wanted to have an encyclopedia at your fingertips – or contribute to a public encyclopedia, – you’ll embrace a growing trend: online knowledge sharing. This type of collaborative, question-driven knowledge system gathers questions and answers on thousands – or hundreds of thousands – of topics, and then organizes the topics and provides easy access to the knowledge base for users. In practice, college students benefit because they can contribute what they know, as well as learn about a variety of topics. It also acts as a social network, in that they can also form communities with those who have similar interests and work together to create a reliable source of information on specific topics.
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For writers, such an encyclopedia provides them with the opportunity to share their knowledge with others, as well as to use the knowledge base as a source of research for their work. Generally speaking, a question-driven knowledge system enables anyone to ask questions on topics that do not yet appear. Then, an expert in that particular field can provide a reliable, knowledgeable answer. It’s a quick, easy way to get the research needed for essays, term papers, and articles.
How to Spot the Best Share and Create Systems
When it comes to knowledge sites, look for one that provides easy search mechanisms for finding questions and answers. This way, you won’t get frustrated reading redundant questions. The best sites also provide a bookmark feature, so questions can be saved for future reference or for update notifications. Other features of the best sites include a discussion forum that is separate from the knowledge base, community-building features, and the ability to check the editing history of a question or of a contributor.
Sometimes, knowledge-based create-and-share websites offer incentives for contributions, such as free advertising or ads revenue sharing. As the knowledge base grows and attracts new college students, writers, and professionals, these incentives tend to grow.
A knowledge-driven site’s question and answer system typically grows on a daily basis, and eventually covers tens of thousands of topics. The topics can range from gardening, parenting, and pets to gas mileage, mortgages, and water conservation. That’s one reason why college students and writers find this type of service helpful. Since they often research a variety of topics on a regular basis, this one-stop system is perfect.
These kinds of specific Web services are bringing together professionals, writers, and college students to create a vast knowledge base, special knowledge-sharing communities, and questions and answers that can benefit anyone in any field. And the best news of all is these sites are free for everyone to enjoy. It’s like having a group of experts on speed dial!