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A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers.
Can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats.
Writing these descriptions is an important part of your overall YouTube strategy. But how do you craft descriptions that work? Here are some of our favorite tips about how to fill in that YouTube description box.
What is a description on YouTube?
There are two types of descriptions that every marketer needs to know:
YouTube channel descriptions. The text on your channel’s About page. It helps viewers understand what to expect from your brand and can be used to explain why they should subscribe to your channel.
YouTube video descriptions. The text below each video. It helps viewers find your video content and convinces them to watch it. It can also include links and any additional information relevant to your video.
1. Be specific film
Your choice of keywords is important for both YouTube channel and video descriptions.
2. Do keyword film 2021 research
Not sure what keywords to use? Tools like Google Ads’ Keyword Planner and Google Trends can help you get started.
3. Use searchable keywords streaming
More and more people find YouTube videos through Google searches rather than through YouTube itself.
4. Know how to use keywords online high quality
Once you’ve identified your keywords, it pays to know how to include them in your descriptions’ text.
5. Know where to use your keywords google
Your primary keywords should appear at least once in the first three sentences of your description (or above the fold, a.k.a. the “SHOW MORE” button).
Once you’ve started writing keyword-driven YouTube descriptions, you can use YouTube Analytics to see where your traffic is coming from. Your video’s description is part of how YouTube’s algorithm figures out what it’s about. This means that the description plays a vital role in determining where your video gets suggested.
Always include an obvious value proposition in your descriptions. Why should someone subscribe to your channel? How will your video benefit them?
That means it’s the most important part for reaching potential viewers and improving your click-through rates (CTR).
Use this space to provide viewers with a compelling reason to watch your video. In the example below, the first description states exactly what question the video is responding to. The second one wastes important space on generalities.
If you misrepresent your videos, viewers will stop watching them partway through. This damages your search rankings—as well as your reputation. Add a call-to-action in both your video and channel description. Encourage viewers to like, comment, subscribe, or read more. Remember, you’re not just writing for YouTube’s algorithm. You’re writing for human beings too. In fact, YouTube penalizes descriptions that are just lists of SEO-optimized keywords.
Use language that your viewers will understand and relate to. An authentic brand voice will encourage the user engagement that gets your videos seen.
Tags help direct viewers to videos about hard-to-spell content. But they’re also one place you don’t need to worry about when planning your keywords.
